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Consumer Marketing & Influencer Management

Active

International

Response Deadline10/12/2026, 03:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

Government of Ontario → Destination OntarioView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

ON, CAN

Set-Aside

NONE

Documents

This scope was carved out of rfxx_20448.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Tender_21263 UK In-Market Representation

AI Contract Breakdown

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Timeline

PostedSep 11

subcontract

Response DeadlineOct 12

Submission deadline

Response Deadline

10/12/2026, 03:00:00 PM UTCin 30 days

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Organization & Contact Information

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AgencyGovernment of Ontario → Destination Ontario

ContactsNo contacts available

OfficeN/A

Organization / Agency

Government of Ontario → Destination Ontario

View Agency Profile

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs consumer-facing digital marketing for prime contractors on Destination Ontario projects in the UK. Executes campaigns targeting Refined Globetrotters and Outdoor Explorers, manages social media channels, and identifies and manages influencer partnerships. Requires expertise in UK consumer digital behavior and high-net-worth (HNW) digital targeting. Delivers social media engagement metrics and influencer content.

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Same NAICS industry code

Tender_21263 UK In-Market Representation

Solicitation # rfxx_20448

Destination Ontario is seeking a United Kingdom-based agency to serve as its in-market representative to maintain and grow its presence in its largest overseas source market. The selected agency will provide strategic advice, account management, travel trade business development, media and public relations, and consumer marketing, including social media and influencer activity. The scope focuses on attracting high-value guests, specifically Refined Globetrotters and Outdoor Explorers, utilizing Destination Canada's High Value Guest framework. While core deliverables are required throughout the term, optional deliverables may be activated for the France and Republic of Ireland markets. The successful bidder must be located in or near London with the capacity to travel to all major UK cities and ensure all databases are GDPR-compliant. The contract is anticipated to begin on January 18, 2027, for an initial two-year term with two optional one-year extensions. Award selection is based on a four-stage evaluation process involving mandatory qualification, a technical response scoring, an interview, and a commercial response evaluation. Bidders must submit their proposals through the Ontario Tenders Portal by October 12, 2026. Requirements for the award include providing a Tax Compliance Verification number, proof of insurance, and adherence to the Occupational Health and Safety Act. The agency will be expected to manage a transition from the outgoing supplier and maintain key personnel continuity through a 12-month replacement-retaining expectation.

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