Tender_21263 UK In-Market Representation

Destination Ontario is seeking a United Kingdom-based agency to serve as its in-market representative to maintain and grow its presence in its largest overseas source market. The selected agency will provide strategic advice, account management, travel trade business development, media and public relations, and consumer marketing, including social media and influencer activity. The scope focuses on attracting high-value guests, specifically Refined Globetrotters and Outdoor Explorers, utilizing Destination Canada's High Value Guest framework. While core deliverables are required throughout the term, optional deliverables may be activated for the France and Republic of Ireland markets. The successful bidder must be located in or near London with the capacity to travel to all major UK cities and ensure all databases are GDPR-compliant. The contract is anticipated to begin on January 18, 2027, for an initial two-year term with two optional one-year extensions. Award selection is based on a four-stage evaluation process involving mandatory qualification, a technical response scoring, an interview, and a commercial response evaluation. Bidders must submit their proposals through the Ontario Tenders Portal by October 12, 2026. Requirements for the award include providing a Tax Compliance Verification number, proof of insurance, and adherence to the Occupational Health and Safety Act. The agency will be expected to manage a transition from the outgoing supplier and maintain key personnel continuity through a 12-month replacement-retaining expectation.