DCANG Recruiting Advertisement Services

The contract entails providing recruiting advertisement services for the District of Columbia Air National Guard through a targeted advertising campaign at three prominent shopping centers: St. Charles Towne Center, Fashion Centre at Pentagon City, and Potomac Mills. Each location will feature a variety of display formats, including sky banners, digital and static ad panels, escalator wraps, a large format digital board, and a Brite Wall, complemented by on-site tabling and recruitment activities. The campaign will run for a total of 12 weeks. These advertising spaces are exclusively owned by Simon Property Group, ensuring consistent placement and visibility for the recruitment efforts. This effort is managed by the Department of Defense, specifically through the W7M1 Uspfo Activity Dcang 113 office located at Joint Base Andrews in Maryland. The solicitation number for this contract is W50S6W24Q0003, and it falls under the NAICS code 541850, which covers advertising services. Key contacts for the contract include Bo Im and Stacey Little, who can be reached via official Air Force email addresses. The contract aims to leverage high-traffic retail environments to maximize outreach and enlistment opportunities for the Air National Guard.