DFA Media Campaign

This contract pertains to a media campaign initiated by the Arkansas Department of Finance and Administration, managed through the Office of State Procurement. The solicitation, originally issued as S000000488 and reissued as S000000491 due to a technical error, seeks proposals from qualified contractors to develop and execute a comprehensive advertising and marketing strategy aimed at increasing public awareness of the DFA app launching in 2026, enhancing brand identity, and deploying multi-channel marketing efforts. The contract has an estimated value ranging from $500,000 to $2,000,000, with a performance period starting around March 1, 2026, and extending up to seven years through renewal options. Proposals are to be submitted electronically via the ARBuy system by December 12, 2025. The contractual framework emphasizes compliance with Arkansas state laws, including specific certifications related to anti-boycott policies, employment laws, and disclosures concerning relationships with scrutinized companies. The agreement incorporates a detailed scope of work, performance standards, and inspection criteria, with acceptance occurring at the Department’s designated location. Payment will be made through ACH direct deposit or VISA procurement card, with detailed provisions for invoicing, record retention, and audit rights. The contract clauses specify the necessity for prior approval of subcontractors, adherence to accessibility standards for IT services, and provisions for amendments, termination, and liability. Evaluation of proposals will be based on a balanced assessment of solution quality, experience, risk, and interview performance, with technical merit weighted at 70% and cost considerations evaluated through a trade-off process. Overall, the contract establishes a structured, compliant, and performance-oriented procurement process designed to support a strategic statewide media campaign.