Digital and Social Media Strategy and Management

This contract involves managing digital outreach efforts for the Centers for Medicare and Medicaid Services (CMS) within the Department of Health and Human Services. The scope includes overseeing social media activities, email marketing campaigns, web content management, and online advertising aimed at effectively engaging CMS beneficiaries and stakeholders. The work is categorized under NAICS code 541840, indicating professional services related to advertising and marketing. As a subcontract, the contract does not specify set-aside details or a designated place of performance, focusing primarily on the strategic and operational aspects of digital engagement. The overall goal is to enhance communication and outreach through digital platforms to improve interactions with the target audience, ensuring CMS’s messages reach and resonate with beneficiaries and relevant stakeholders. The contract was posted in August 2025, emphasizing a contemporary approach to digital marketing and stakeholder engagement.