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Digital Marketing and Outreach Agency

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for the Virginia Economic Development agency involves a digital marketing and outreach agency tasked with attracting buyers for prime contractors on City of Norfolk liquidation projects. The selected agency will execute paid advertising campaigns across Meta, Google Ads, and LinkedIn, while also performing direct marketing outreach specifically within the Hampton Roads area. The contractor is responsible for delivering a verified stream of qualified bidders and providing comprehensive marketing reports. These deliverables must include supporting data and screenshots to verify the reach and engagement of the advertising efforts. The solicitation is categorized under NAICS code 541810, with a response deadline of September 18, 2026.

General Info

Digital marketing agency to attract buyers for City of Norfolk liquidation projects.

Agency

Virginia → Economic DevelopmentView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

VA, USA

Set-Aside

NONE

Documents

This scope was carved out of 11228-0-2027/ML.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

MacArthur Mall Liquidation Services

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Organization & Contact Information

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AgencyVirginia → Economic Development
ContactsNo contacts available
OfficeN/A
Organization / Agency
Virginia → Economic Development
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Office AddressN/A
ContactsNo contact information available

Full Description

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Performs targeted advertising to attract buyers for prime contractors on City of Norfolk liquidation projects. Executes paid campaigns via Meta, Google Ads, and LinkedIn, and conducts direct marketing outreach in the Hampton Roads area. Provides data and screenshots of reach and engagement. Delivers marketing reports and a verified stream of qualified bidders.

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SLED
MacArthur Mall Liquidation Services
Solicitation # 11228-0-2027/ML
The City of Norfolk is seeking one or more contractors to provide full turnkey liquidation services for the MacArthur Center, a 1.2 million square foot mall located at 300 Monticello Ave, Norfolk, VA. The project involves a layered decommissioning liquidation of assets, including food service equipment, retail fixtures, entertainment and AV assets, IT infrastructure, vertical transportation, and artwork. All assets are to be sold as is and where is, with the scope of work encompassing asset categorization, cataloging, photography, valuation assistance, marketing, auction management, and financial reconciliation. The liquidation is expected to commence in late 2026 or early 2027 and conclude by March 2027. Proposals for solicitation 11228-0-2027/ML are due by September 18, 2026. Award decisions will be based on the most advantageous proposal, evaluating the experience of key personnel and the contractor's capacity. Pricing must be submitted as either a flat fee or a percentage of sales, and must include all commissions and service fees; the City will not reimburse for travel or marketing expenses. Contractors must maintain primary and noncontributory insurance naming the City of Norfolk as an additional insured and ensure that all digital auction platforms comply with ADA and WCAG 2.1 Level AA accessibility standards. Payments will be made via electronic funds transfer, and compensation is subject to appropriation by the Norfolk City Council.

POSTED

26 days ago

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in 6 days
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