This Solicitation opportunity from North Carolina was posted on August 28, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Digital Marketing Services for Enrollment Management Enhancement at HBCUs
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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The North Carolina A&T State University is seeking to procure digital marketing services aimed at enhancing enrollment management and recruitment efforts for its undergraduate, graduate, PhD, and online programs. The primary goal is to strengthen the university’s digital presence and expand multi-channel communication strategies targeted at prospective students throughout the admissions process. The selected vendor must demonstrate extensive experience working with enrollment management or admissions offices, particularly within Historically Black Colleges and Universities (HBCUs) with student populations exceeding 14,000. The contract emphasizes the importance of measurable results, requiring vendors to provide trackable metrics to evaluate the return on investment for each digital marketing campaign and to conduct ongoing assessments during the contract period. The solicitation, titled "Digital Marketing Services for Enrollment Management Enhancement at HBCUs," is posted under solicitation number 59-P2389 and is managed by the North Carolina Department of State and Local Government (SLED). The contract size is estimated between $500,000 and $2,000,000, reflecting a significant investment in strategic marketing efforts. The project aims to complement existing recruitment strategies by broadening outreach through targeted, data-driven campaigns. The Request for Proposal (RFP), issued on October 1, 2025, with a submission deadline of October 30, 2025, details the submission process, evaluation criteria, and compliance requirements, seeking vendors capable of delivering innovative, goal-oriented digital marketing solutions tailored to the needs of HBCUs.
General Info
Place of Performance
NC, USASet-Aside
Documents
1AI Contract Breakdown
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Timeline
Submission Closed
Organization & Contact Information
Full Description
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