This Government Contract opportunity was posted on May 7, 2009. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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DTV Consumer Education and Awareness Campaign Support Services

Awarded

RFQ09000063Federal

Submission Closed05/05/2009, 12:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820

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United States Patent and Trademark Office (USPTO) Name, Image, and Likeness (NIL) Outreach and Engagement Efforts

Solicitation # 111-0067

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Solicitation # RFP-2026-091

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Solicitation # RFP 27-43

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5 days ago

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in 19 days

AI Contract Overview

The Federal Communications Commission awarded a contract for DTV Consumer Education and Awareness Campaign Support Services to facilitate the congressional mandate for full-power broadcast stations to transition from analog to digital signals. The selected provider is responsible for delivering non-personal media support services, including advertising, public relations, and targeted distribution, to increase consumer awareness regarding the digital television transition. The project is based in Washington, DC, and was awarded on May 5, 2009, covering a base period and two one-month option periods. Due to the unpredictable nature of the labor hours and classifications required for the transition, the agency utilized a time and materials/labor-hour contract rather than a firm-fixed-price agreement. This approach was determined to be the most cost-effective and practical method to mitigate financial risk for industry providers while ensuring taxpayer value. The contract includes a total ceiling of 3,500,000 dollars, a limited period of performance of less than 90 days, and strict quality assurance surveillance to prevent waste and inefficiency.

General Info

FCC awarded $3.5 million for DTV consumer education and awareness media support services.

Agency

N/A

Contract Value

$3,500,000

NAICS

541820 - Public Relations Agencies

Place of Performance

Duties may be performed at the vendor's locale. However, this contract calls for frequent interaction with program officials l, WASHINGTON, DC, 20554, USA

Set-Aside

NONE

Awardee

Burson-Marsteller 1110 Vermont Avenue NW Suite 1200 WASHINGTON DC 20005 USA

Award Issued Date

05/05/2009, 12:00:00 AM UTC

Documents

No documents available

Documents will appear here when they are available.

AI Contract Breakdown

Uniform Contract Format

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Timeline

2 updates

PhaseAwarded

PostedApr 8

Combined Synopsis

Notice updatedApr 17

Response deadline changed from Apr 20, 2009 to Apr 23, 2009. Set-aside added: Partial HUB-Zone.

Notice updatedApr 17

Response deadline changed from Apr 23, 2009 to Apr 20, 2009. The notice description changed.

AwardedMay 5

Contract was awarded

Submission Closed

05/05/2009, 12:00:00 PM UTC

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Organization & Contact Information

AgencyN/A

Contacts2 people available

OfficeN/A

Organization / Agency

N/A

Office AddressN/A

Contacts

Mr. Arnett A. RogiersDeputy Chief of Contracts and Purchasing

contact@example.gov

+1 (555) 000-0000

Joyce Terry-ButlerSenior Contracting Officer, Contracts & Purchasing

contact@example.gov

+1 (555) 000-0000

Full Description

FINDINGS The Federal Communications Commission has a need to provide digital television (DTV) media services to support the mandate by Congress for full-power broadcast stations transmitting only in digital signals and no longer to transmit analog signals as of June 2009. The media support services will provide non-personal services that will support advertising and public relations in a variety of media services, publications, and targeted distribution services that will expand consumer education and awareness regarding the transition to digital television. Full and open competitive procedures shall be used because the services required are readily available in the commercial market place. The use of these procedures will allow for FCC to receive fair and reasonable prices to meet the needs of this requirement through competition. The award date is May 5, 2009 for the base period and two (2) one-month option periods. DETERMINATION I hereby determine that: Due to the inability to definitively identify the labor classifications and number of labor hours needed to support the efforts needed for the DTV transition, it is literally impossible for the Government to establish a reasonable-independent cost estimate to serve as the basis of a firm-fixed-price contract. Furthermore, and based market research and pre-solicitation meetings with various industry providers capable of providing this service, industry providers would be apprehensive (or non-responsive) in participating in this solicitation for fear that they would borne all financial risks of unanticipated labor cots, in the event the estimated volume of services exceed projections As such, this solicitation specified a time and material/labor hour award as being the only means to meet the Government's requirement. By doing this, offerors were allowed to be creative in their proposed-business solution to ensure only those human capitol resources that will actually be of value to the American taxpayer would be employed-eliminating waste and non-productivity. Hence, the use of a time and materials/labor-hour method of contracting is determined to be the best value and least costly. That is because it is impracticable to secure services of this type (with an unknown quality of man-hours required). Since no desirable firm-fixed-price contract will suitability serve, the time and materials/labor hour contract was awarded based upon the following stipulations: A. A limited period of performance has been established (i.e., less than 90 - days) B. Quality assurance and surveillance shall be conducted by the Government and Contractor management personnel to ensure inefficient and wasteful methods are not used by the contractor during the performance of the contract. C. A contract ceiling of $3,500,000.00 has been established.

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