This Solicitation opportunity from New York was posted on June 23, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
End Family Fire-Public Awareness Campaign
Contract Overview
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The New York State Office of Gun Violence Prevention (OGVP) has awarded a contract to the Ad Council to implement the End Family Fire (EFF) public awareness campaign across all counties in New York State. The campaign's primary goal is to educate gun owners about the importance of secure firearm storage to prevent suicides, homicides, and accidental shootings. EFF is distinguished by its non-judgmental approach, focusing solely on promoting safe storage practices without addressing gun ownership itself. This initiative aligns with legislation A814/S746, which mandates a statewide public awareness campaign on firearm safety by July 2025. The contract, set to run from July 1, 2025, through December 31, 2026, is a sole-source award to the Ad Council, recognized as the only organization capable of delivering this large-scale, national-level campaign on this specific topic. The project is based in Albany, NY, with an estimated value between $500,000 and $2 million, and aims to significantly raise awareness about firearm safety throughout the state.
General Info
Place of Performance
NY, USASet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
Full Description
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