This Combined Synopsis/Solicitation opportunity was posted on August 5, 2010. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Enterprise Communication Strategy

Closed

ED-FSA-10-R-0068Federal

Submission Closed08/13/2010, 03:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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Marketing Agency of Record

Solicitation # 2140116

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27-Job Advertising Service

Solicitation # Doc5830170203

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The Ohio State University

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DEADLINE

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Social Media Influencer Marketing Services

Solicitation # 2027000007

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Metro Houston

POSTED

2 days ago

DEADLINE

in 28 days

AI Contract Overview

The U.S. Department of Education, Office of Federal Student Aid, is seeking an Indefinite Delivery Indefinite Quantity contract for Enterprise Communications Strategy Services under NAICS 541810. This unrestricted competition utilizes a two-phase solicitation process to establish a comprehensive branding and communications strategy. The primary objective is to position Federal Student Aid as the most trusted source of federal financial aid and support national goals to increase college graduation rates. The required strategy involves an aggressive outreach approach combining extensive national campaigns for mass audiences with intensive, targeted tactics for specific segmented groups. These efforts are designed to change behaviors and attitudes to motivate action. The contract is managed by the Office of Federal Student Aid with performance based in Washington, DC.

General Info

Agency

N/A

Contract Value

NAICS

541810 - Advertising Agencies

Place of Performance

Work will be primarily performed at vendors location, WASHINGTON, DC, 20202, USA

Set-Aside

NONE

Awardee

CAMPBELL-EWALD COMPANY

Award Issued Date

09/24/2010, 12:00:00 AM UTC

Documents

No documents available

Documents will appear here when they are available.

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Uniform Contract Format

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Timeline

PhaseClosed

PostedAug 5

Combined Synopsis

Response DeadlineAug 13

Deadline has passed

Submission Closed

08/13/2010, 03:00:00 PM UTC

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Organization & Contact Information

AgencyN/A

Contacts1 person available

OfficeN/A

Organization / Agency

N/A

Office AddressN/A

Contacts

Victor CairoContracting Officer

contact@example.gov

+1 (555) 000-0000

Full Description

The U.S. Department of Education, Office of Federal Student Aid, is conducting Phase I of a two-phase solicitation to establish an Indefinite Delivery Indefinite Quantity contract to acquire Enterprise Communications Strategy Services (ECSS) under FAR Part 12. The authority to utilize the two-phase solicitation process has been provided under the Performance Based Organization (PBO) Procurement Flexibility Statute (20 U.S.C.1018a (d). This is an unrestricted competition. The NAICS is 541810. In 2004, Federal Student Aid (FSA) undertook an effort to develop and launch an enterprise branding and communications strategy to actively promote federal financial aid through a structured outreach campaign. Federal Student Aid expects the role of the Enterprise Communications Strategy effort to grow significantly from prior efforts. The Enterprise Communications Strategy will require an aggressive outreach approach that combines (1) extensive, national outreach to the mass audience and (2) intensive, targeted outreach to clearly defined and segmented key audiences with customized approaches and tactics that resonate with how they receive information and that will change behavior/attitudes and motivate them to take action. This strategy is a critical initiative for FSA especially as a result of FSA's increased visibility and role as the sole provider of federal student aid and the requirements to support the Administration's and FSA's goals particularly to have the highest proportion of college graduates in the world by 2020 and to position Federal Student Aid as the most trusted and reliable source of federal financial aid.

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