Farm Fresh Media Campaign 2025-2028

The Texas Department of Agriculture is seeking a media firm to develop and execute a comprehensive media campaign for the 2025 Farm Fresh Campaign, with an anticipated duration extending through 2028. The campaign aims to utilize various advertising channels, including billboards, digital platforms, radio, television public service announcements, and targeted email communications, to effectively reach and engage the specified audience, fostering a personal connection and encouraging action. The selected contractor will be responsible for all aspects of media planning, including developing placement schedules, negotiating advertising rates, purchasing ad spots, and creative development, while maintaining detailed records and reports to ensure campaign accountability. The Department retains final authority over strategic ideas and messaging, with the contractor expected to be receptive to feedback and adaptable to TDA’s guidance throughout the project. The contract, with a value ranging from $500,000 to $2,000,000, is open to qualified media agencies under NAICS code 541810, and is managed by the Texas Department of Agriculture. Interested firms must submit their proposals by June 13, 2024. The Department emphasizes a collaborative approach, where the contractor provides all necessary services to meet the campaign’s goals, adhering to the Department’s directives and final approval processes. The project underscores the importance of strategic media placement and creative execution to promote the Farm Fresh message effectively across Texas, leveraging multiple communication channels to maximize outreach and impact.