Food and You 2: Waves 13-16
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The Food Standards Agency has awarded a contract to Ipsos (market research) Limited for the delivery of the Food and You 2 annual survey for waves 13 through 16. Valued at 1,438,377.60 pounds including VAT, the project is estimated to run from January 1, 2027, to March 31, 2031. The primary objective of this official statistic survey is to gather methodologically robust evidence on consumer attitudes, knowledge, and behavior regarding food to support policy decision-making, communication campaigns, and the measurement of strategic objectives. The scope of work encompasses five key stages: questionnaire development, conducting fieldwork for a sample of 4,000 households including specific quotas for Northern Ireland and Wales, data processing and cleaning, the production of comprehensive data sets, and the delivery of final outputs such as aggregate data tables and reports. This initiative continues a collaborative effort with Food Standards Scotland to ensure representative data across the United Kingdom, providing the agency with critical insights to identify areas for further research and consumer protection actions.
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Ipsos (market research)Award Issued Date
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