FY26-DOEE-WPD-Contractual Services for Implementing NRA Marketing Strategy (WPD)

The District of Columbia’s Department of Energy and Environment is forecasting a contract for fiscal year 2026 to implement an advertising and outreach campaign targeting property owners within the district to increase awareness and engagement around the RiverSmart Homes program and related stormwater management regulations and incentives. The initiative aims to educate property owners on best practices for managing stormwater runoff, encourage participation in voluntary conservation programs, and promote the adoption of green infrastructure solutions that reduce pollution and improve local water quality. This effort is designed to support broader environmental goals by aligning public behavior with regulatory requirements and available financial incentives. The contract will involve developing and executing a strategic marketing plan that includes multi-channel outreach efforts such as digital advertising, community events, direct mail, and partnerships with local organizations to reach a diverse audience of property owners across the district. While specific performance metrics, budget, or timelines are not detailed in the forecast, the scope centers on increasing awareness, participation rates, and compliance with stormwater-related programs. The opportunity is posted under the agency’s Energy and Environment division and is intended to serve as a precursor to a formal procurement, with interested parties encouraged to monitor official channels for the upcoming solicitation.