Guatemala - Media Campaign Services 2026-2027

The U.S. Embassy Guatemala City is soliciting proposals for a one-year media campaign scheduled for 2026–2027 under solicitation number 19GT5026Q0049, with a response deadline of July 31, 2026. The contract is a firm-fixed-price award to be issued under the NAICS code 541613 for advertising and related services, with no set-aside for small businesses or socioeconomically targeted entities. The campaign requires the contractor to deliver 10 monthly radio spots, 10 Tuk Tuk advertisements, cross-street banners, digital advertising screens, SMS messaging, social media ads, newspaper ads, printed materials such as posters and business cards, two jingle productions, and a comprehensive market study—all to be executed within Guatemala. All work must comply with local regulations, federal acquisition standards, and Department of State requirements, including the Defense Base Act insurance and adherence to specified performance metrics such as no more than one customer complaint per month. The contract is structured around a Performance Work Statement that emphasizes implementation, quality control, and compliance with permitting and legal obligations, with inspection and acceptance occurring at the delivery destination, specifically the U.S. Embassy in Guatemala City. Evaluation of proposals will follow a Lowest Price, Technically Acceptable (LPTA) approach, where technical acceptability is the primary gatekeeping criterion before price becomes the sole determinant of award. The Technical Proposal is assessed through five subfactors—local market knowledge and experience, past performance, creativity in campaign design, innovation in distribution, and market impact evaluation—with no subfactor rated below “Unacceptable” and no “No Confidence” rating in past performance allowed for a proposal to be considered. Price proposals are reviewed for reasonableness and competitiveness but receive no numerical score. The contractor must be registered in SAM, must not be excluded from federal contracting, and must comply with a comprehensive set of FAR clauses covering labor standards, paid sick leave, employment verification, human trafficking prevention, privacy protections, cybersecurity prohibitions (including bans on Kaspersky, ByteDance/TikTok, and covered telecommunications equipment), whistleblower rights, contract ethics, and electronic payment protocols via the Department of State’s proprietary portal. Invoices must be submitted through a secure online system requiring SE-ICAM and Okta authentication, with payment processed electronically to the Embassy’s designated financial office. While no contract value is disclosed in the solicitation, the contractor is expected to provide