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Qualitative Research Moderation and Facilitation

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

California → Yolo CountyView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-VCE-FOCUS.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Valley Clean Energy_REQUEST FOR PROPOSALS FOR MARKETING FOCUS GROUP RESEARCH SERVICES

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Organization & Contact Information

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AgencyCalifornia → Yolo County
ContactsNo contacts available
OfficeN/A
Organization / Agency
California → Yolo County
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Facilitates focus group sessions for prime contractors on Valley Clean Energy (VCE) research projects to extract insights on customer perceptions. Executes discussion guides during live sessions, moderates discussions to meet research objectives, and manages group dynamics. Utilizes focus group facilities and recording equipment. Requires experience with CCAs, electric utilities, or local government agencies. Delivers raw session recordings, transcripts, and moderator notes.

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POSTED

1 day ago

DEADLINE

in 9 days
View Details

More opportunities from California → Yolo County

Same awarding agency

NAICS: 541910
New
SLED
Valley Clean Energy_REQUEST FOR PROPOSALS FOR MARKETING FOCUS GROUP RESEARCH SERVICES
Solicitation # 2026-VCE-FOCUS
Valley Clean Energy Alliance, a community governed electricity program serving Woodland, Davis, Winters, and unincorporated Yolo County, has issued Request for Proposals RFP NO. 2026-VCE-FOCUS for professional marketing focus group research services. The objective of this engagement is to deepen the organization's understanding of customer awareness, perceptions, and decision drivers to refine its marketing, outreach, and customer program strategies. The selected firm will be responsible for research design, the recruitment of diverse customer segments, and the moderation of both virtual and in-person sessions to analyze key areas such as the drivers of customer opt-out decisions, motivations for enrolling in the UltraGreen 100 percent renewable service, and the effectiveness of culturally adapted messaging for Spanish-speaking and low-income populations. The research will specifically target residential, commercial, and agricultural customers, including those in CARE and FERA programs, to identify preferred communication channels and trusted messengers. Proposals for these services must be submitted by October 1, 2026. The resulting engagement will be governed by the VCE Agreement for Consultant Services, which establishes the standard terms for compensation, professional standards of care, and the legal status of the consultant as an independent contractor. The project is managed by the Yolo County agency and overseen by the VCE Board of Directors to ensure local control over electricity procurement and carbon footprint reduction.
Marketing Research and Public Opinion Polling

POSTED

about 17 hours ago

DEADLINE

in 20 days
View Details

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