COUNTY OF HAWAII TOURISM MARKETING AND PROMOTIONS GRANT

The County of Hawaii Tourism Marketing and Promotions Grant, solicitation number 27-0031, is a strategic initiative managed by the Research and Development agency to enhance destination awareness and ensure the viability of air services. This solicitation marks a fundamental shift in the island's marketing strategy, moving away from traditional volume-based demand generation toward a model of regenerative tourism. All proposed marketing efforts must align with the County's Tourism Program kānāwai principles, which are rooted in Kuleana, Aloha, Observation, and Collaboration. Interested parties must submit their responses by the deadline of October 10, 2026, at 2:00 AM. The procurement process is being facilitated through the Hawaii County Research and Development office located in Hilo. Primary contact for this solicitation is Frecia Cevallos, a Tourism Specialist, with secondary support provided by Stephanie Letro in Procurement and Specifications. This opportunity is designed to foster a more sustainable and responsible tourism landscape for Hawaii Island.