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ISLAND OF HAWAII JAPANESE HULA FESTIVAL AND MARKETPLACE PLANNING PROJECT

Active
27-0071State & Local

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The County of Hawai‘i is soliciting a qualified consultant for the Island of Hawai‘i Japanese Hula Festival and Marketplace Planning Project under solicitation number 27-0071. This six-month engagement aims to establish the foundational partnerships, cultural protocols, and operational frameworks necessary to launch two complementary cultural tourism initiatives in Fall 2027. The project focuses on a culturally-grounded approach to economic development, centering authentic Hawaiian practices and locally-made products to support local hālau and creative entrepreneurs while positioning the island as a leader in sustainable, place-based tourism. The selected vendor will be responsible for delivering 16 major outputs, including a final planning report with execution recommendations, an execution transition package, and an updated budget. Awarding will be based on best value, with an evaluation scoring system that prioritizes proposer experience in event planning, Hawaiian cultural competency, and established partnerships in Japan and Hawai‘i, alongside cost. The contract is governed by Hawai‘i Revised Statutes Chapter 103D and requires compliance with non-discrimination and non-debarment certifications. Payments are processed within 30 days of service completion, and for contracts exceeding $25,000, final payment is contingent upon a state tax clearance. Proposals must be submitted electronically via the OpenGov Procurement System by November 28, 2026.

General Info

County of Hawai‘i seeks a consultant to plan the 2027 Hula Festival.

Documents

2

RFP 27-0071: Island of Hawaii Japanese Hula Festival and Marketplace Planning Project

PDF, High priority: read this firstrfp
High

RFP 27-0071: Island of Hawaii Japanese Hula Festival and Marketplace Planning Project

PDF, High priority: read this firstrfp
High

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Timeline

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Organization & Contact Information

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AgencyHawaii → Research and Development
Contacts2 people available
OfficeHilo, HI, 96720, USA
Office AddressHilo, HI, 96720, USA
Contacts
Frecia CevallosEDS lll (Tourism Specialist) Research and Development
Stephanie LetroProcurement and Specifications Specialist

Interested Companies (5)

BREIT Kona Property OwnerKailua Kona, HI
Ka Laʻa Kea FoundationKailua-Kona, HI
Pacific Asia Design GroupHonolulu, HI

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Full Description

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The County of Hawaiʻi is pursuing a culturally-grounded approach to economic development through the planning of a Japanese Hula Festival and Island of Hawaiʻi Marketplace. With approximately 2 million hula enthusiasts in Japan and West Hawaiʻi accommodations averaging $250-$350/night in a strong tourism market ($22.4B projected visitor spending in 2027), the inaugural festival and marketplace are projected to generate visitor spending and support Hawaiʻi Island hālau while elevating local creative entrepreneurs. By centering authentic Hawaiian cultural practice and locally-made products, these initiatives create mutual reinforcement between cultural authenticity, community benefit, and economic development—positioning Hawaiʻi Island as a sustainability leader in place-based tourism. The 6-month planning engagement establishes foundational partnerships, cultural protocols, vendor frameworks, and operational readiness that enable successful inaugural launch in Fall 2027.

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US Trade And Development Agency

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