This Solicitation opportunity from California was posted on September 10, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Valley Clean Energy_REQUEST FOR PROPOSALS FOR MARKETING FOCUS GROUP RESEARCH SERVICES
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Valley Clean Energy Alliance, a community governed electricity program serving Woodland, Davis, Winters, and unincorporated Yolo County, has issued Request for Proposals RFP NO. 2026-VCE-FOCUS for professional marketing focus group research services. The objective of this engagement is to deepen the organization's understanding of customer awareness, perceptions, and decision drivers to refine its marketing, outreach, and customer program strategies. The selected firm will be responsible for research design, the recruitment of diverse customer segments, and the moderation of both virtual and in-person sessions to analyze key areas such as the drivers of customer opt-out decisions, motivations for enrolling in the UltraGreen 100 percent renewable service, and the effectiveness of culturally adapted messaging for Spanish-speaking and low-income populations. The research will specifically target residential, commercial, and agricultural customers, including those in CARE and FERA programs, to identify preferred communication channels and trusted messengers. Proposals for these services must be submitted by October 1, 2026. The resulting engagement will be governed by the VCE Agreement for Consultant Services, which establishes the standard terms for compensation, professional standards of care, and the legal status of the consultant as an independent contractor. The project is managed by the Yolo County agency and overseen by the VCE Board of Directors to ensure local control over electricity procurement and carbon footprint reduction.
General Info
Agency
Place of Performance
CA, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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