This Solicitation opportunity from California was posted on September 10, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Valley Clean Energy_REQUEST FOR PROPOSALS FOR MARKETING FOCUS GROUP RESEARCH SERVICES

Closed

RFP NO. 2026-VCE-FOCUSState & Local

Submission Closed10/01/2026, 11:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541910

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AI Contract Overview

Valley Clean Energy Alliance, a community governed electricity program serving Woodland, Davis, Winters, and unincorporated Yolo County, has issued Request for Proposals RFP NO. 2026-VCE-FOCUS for professional marketing focus group research services. The objective of this engagement is to deepen the organization's understanding of customer awareness, perceptions, and decision drivers to refine its marketing, outreach, and customer program strategies. The selected firm will be responsible for research design, the recruitment of diverse customer segments, and the moderation of both virtual and in-person sessions to analyze key areas such as the drivers of customer opt-out decisions, motivations for enrolling in the UltraGreen 100 percent renewable service, and the effectiveness of culturally adapted messaging for Spanish-speaking and low-income populations. The research will specifically target residential, commercial, and agricultural customers, including those in CARE and FERA programs, to identify preferred communication channels and trusted messengers. Proposals for these services must be submitted by October 1, 2026. The resulting engagement will be governed by the VCE Agreement for Consultant Services, which establishes the standard terms for compensation, professional standards of care, and the legal status of the consultant as an independent contractor. The project is managed by the Yolo County agency and overseen by the VCE Board of Directors to ensure local control over electricity procurement and carbon footprint reduction.

General Info

VCE seeks marketing research services for customer focus groups by October 1, 2026.

Agency

California → Yolo County

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

CA, USA

Set-Aside

NONE

Documents

RFP 2026-VCE-FOCUS: Marketing Focus Group Research Services

rfp

High

VCE Agreement for Consultant Services Template

contract-document

Low

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedSep 10

Solicitation

Response DeadlineOct 1

Deadline has passed

Submission Closed

10/01/2026, 11:00:00 PM UTC

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Organization & Contact Information

AgencyCalifornia → Yolo County

Contacts1 person available

OfficeCA, USA

Organization / AgencyCalifornia → Yolo County

Office AddressCA, USA

Contacts

Edward Burnham

contact@example.gov

+1 (555) 000-0000

Full Description

Valley Clean Energy Alliance (VCE) is a Community Choice Aggregation program (CCA) that serves electricity customers in the cities of Woodland, Davis, Winters, and the unincorporated areas of Yolo County. VCE offers choice in the electric utility market; empowers local control of electricity procurement decisions; reduces the carbon footprint associated with electricity services; and helps support the growth of local energy projects. VCE is governed by an eight-member Board of Directors, two each from the Woodland City Council, Davis City Council, Winters City Council, and the Yolo County Board of Supervisors. As a community-governed entity, VCE gives customers access to the people who make the rate and service decisions: elected officials that represent them. The Board is advised by its eleven-member appointed Community Advisory Committee. Board meetings are held monthly. The purpose of this research is to strengthen VCE's understanding of customer awareness, perceptions, and decision drivers, and to use those insights to shape VCE's marketing, outreach, and customer program strategy. VCE serves a diverse customer base across urban, rural, and agricultural communities in Davis, Woodland, Winters, and the unincorporated areas of Yolo County. The majority of customers are English-speaking, with a large population of Spanish-speaking customers. The firm will design the research to address VCE's core questions, including but not limited to: 1. Customer awareness and understanding of VCE and the Community Choice Aggregation model, including distinctions between VCE and PG&E. 2. Drivers of customer opt-out decisions, and messaging or information that could reduce opt-outs or drive re-enrollments. 3. Motivations for, and barriers to, opting up to VCE's 100% renewable UltraGreen service. 4. Perceptions of rates, bills, value, and trust in VCE. 5. Awareness of, and interest in, VCE customer programs. 6. Reactions to VCE messaging and creative across language and cultural groups, including whether/how culturally-adapted messaging (transcreation) performs better than direct translation. 7. Preferred communication channels and trusted messengers for reaching residential, commercial, and agricultural customers, including CARE/FERA and Spanish-speaking customers.