RFP SLD-1257 Admissions and Geodemographic Research and Marketing Services
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James Madison University is soliciting proposals for comprehensive admissions and geodemographic research and marketing services under RFP-125583, with a deadline for responses set for September 3, 2026. The university seeks vendors capable of delivering data-driven insights to support enrollment strategies, including analysis of demographic trends, geographic targeting, and marketing effectiveness tailored to prospective student populations. The work will primarily be performed at the university’s campus in Harrisonburg, Virginia, with the intention of establishing a cooperative agreement that may extend use of the services to other locations. Proposals must address methodological rigor, experience in higher education contexts, and the ability to deliver actionable intelligence that aligns with JMU’s institutional goals. All inquiries should be directed to Shanna Devers at deverssl@jmu.edu or 540-568-3131, and additional details are available through the provided vendor portal link.
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Harrisonburg, Virginia- James Madison University *Note: Intention for cooperative agreement that may be utilized by other locat, VA, USASet-Aside
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