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This Government Contract opportunity from Michigan was posted on August 20, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Communications & Research Strategy

Closed
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541910
New
SLED
RFP 218672705 Comprehensive Institutional Brand Health, Perception, and Brand Equity Study
Solicitation # 218672705
Virginia Polytechnic Institute and State University is seeking a qualified research firm under solicitation 218672705 to conduct a comprehensive, 360-degree institutional brand health, perception, and brand equity study. The project aims to generate actionable insights into the awareness, perception, affinity, and attributes of the Virginia Tech brand among internal and external audiences, building upon previous baseline research and student surveys. The scope of work includes a discovery and assessment phase involving stakeholder interviews and focus groups, the development of scientifically valid research instruments and sampling methodologies, and a comparative benchmarking analysis against five peer institutions. Proposals must be submitted electronically in WORD or searchable PDF format by November 6, 2026, at 3:00 PM, with a total file size limit of 50MB for attachments. Award selection will be based on the best overall proposal, where price is a consideration but not the sole determining factor; Virginia Tech reserves the right to award multiple contracts or require oral presentations. The selected vendor must provide detailed biographies for key personnel, maintain insurance authorized in Virginia, and comply with accessibility standards including Sections 504 and 508 of the Rehabilitation Act. Additionally, the university strongly encourages the participation of Small, Women-owned, and Minority-owned (SWaM) businesses, requiring non-certified firms to outline their plans for utilizing SWaM subcontractors.
Virginia Polytechnic Institute and State University

POSTED

6 days ago

DEADLINE

in 25 days

AI Contract Overview

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The Communications and Research Strategy subcontract, issued by the NRBO in Michigan, focuses on the delivery of primary and secondary research to support education initiatives. The selected provider will be responsible for identifying target audiences, establishing audience segmentation frameworks, and utilizing data to develop comprehensive communications strategies. This opportunity is categorized under NAICS code 541910. Interested parties must submit their responses by the deadline of August 28, 2026, following the posting date of August 20, 2026.

General Info

NRBO Michigan subcontract for research and communications strategies, due August 28, 2026.

Place of Performance

MI, USA

Set-Aside

NONE

Documents

This scope was carved out of 260000000039.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

ITN-472-260000000039-1 | Medical Simulation Manikin

AI Contract Breakdown

Uniform Contract Format

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyMichigan → NRBO
ContactsNo contacts available
OfficeN/A
Organization / AgencyMichigan → NRBO
Office AddressN/A
ContactsNo contact information available

Full Description

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Conduct primary and secondary research to identify target audiences, develop audience segmentation frameworks, and create data-driven communications strategies for education initiatives.

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Miguel
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Keith Deutsch
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