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Higher Education Peer Benchmarking Analysis

Active

State & Local

Response Deadline11/06/2026, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Higher Education Peer Benchmarking Analysis is a subcontract opportunity with Virginia Polytechnic Institute and State University to perform comparative brand health analysis. The selected contractor will collect and compare brand metrics for five peer institutions using higher education brand equity databases to determine relative brand positioning and identify key areas of differentiation. All data must be derived from consistent and scientifically valid metrics to ensure accuracy. The project deliverables include a comprehensive comparative benchmarking report and a detailed relative brand position analysis. Performance will take place in Blacksburg, and the solicitation is categorized under NAICS code 541611. Interested parties must submit their responses by the deadline of November 6, 2026.

General Info

Subcontract for Virginia Tech to perform brand health analysis for five peer institutions.

Agency

Virginia Polytechnic Institute and State University

NAICS

541611 - Administrative Management and General Management Consulting Services

Place of Performance

Blacksburg, VA, USA

Set-Aside

NONE

Documents

This scope was carved out of 218672705.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP 218672705 Comprehensive Institutional Brand Health, Perception, and Brand Equity Study

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Timeline

PostedOct 7

subcontract

Response DeadlineNov 6

Submission deadline

Response Deadline

11/06/2026, 08:00:00 PM UTCin 29 days

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Organization & Contact Information

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AgencyVirginia Polytechnic Institute and State University

ContactsNo contacts available

OfficeN/A

Organization / AgencyVirginia Polytechnic Institute and State University

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs comparative brand health analysis for prime contractors on Virginia Tech brand health projects. Collects and compares brand metrics for five peer institutions using higher education brand equity databases to identify relative brand position and areas of differentiation. Ensures data is based on consistent, scientifically valid metrics. Delivers a comparative benchmarking report and relative brand position analysis.

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