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Brand Strategy & Insights Consulting

Active

State & Local

Response Deadline11/06/2026, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Brand Strategy and Insights Consulting subcontract for Virginia Polytechnic Institute and State University focuses on translating research data into strategic recommendations to improve brand health. The selected partner will analyze both qualitative and quantitative findings to identify shared brand attributes and create a strategic roadmap. Technical requirements include the use of data visualization tools such as Tableau or Power BI, with a strict mandate that all reports comply with Section 504 and 508 accessibility standards. Key deliverables for this engagement include a comprehensive final report and an executive summary presentation. The project is based in Blacksburg and falls under NAICS code 541613. Interested parties must submit their responses by the deadline of November 6, 2026.

General Info

Brand strategy consulting for Virginia Tech involving data analysis and accessible reporting by 2026.

Agency

Virginia Polytechnic Institute and State University

NAICS

541613 - Marketing Consulting Services

Place of Performance

Blacksburg, VA, USA

Set-Aside

NONE

Documents

This scope was carved out of 218672705.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP 218672705 Comprehensive Institutional Brand Health, Perception, and Brand Equity Study

AI Contract Breakdown

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Timeline

PostedOct 7

subcontract

Response DeadlineNov 6

Submission deadline

Response Deadline

11/06/2026, 08:00:00 PM UTCin 29 days

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Organization & Contact Information

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AgencyVirginia Polytechnic Institute and State University

ContactsNo contacts available

OfficeN/A

Organization / AgencyVirginia Polytechnic Institute and State University

Office AddressN/A

ContactsNo contact information available

Full Description

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Translates research data into strategic recommendations for prime contractors on Virginia Tech brand health projects. Analyzes qualitative and quantitative findings to identify shared brand attributes and develop a strategic roadmap. Uses data visualization tools like Tableau or Power BI. Ensures all reports comply with Section 504 and 508 accessibility standards. Delivers an executive summary presentation and comprehensive final report.

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