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Higher Education Marketing Assessment and Strategy Consultant

Active

State & Local

Response Deadline10/28/2026, 07:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract opportunity for East Carolina University seeks a Higher Education Marketing Assessment and Strategy Consultant to perform a comprehensive audit and strategic planning engagement. The selected consultant will evaluate marketing operations, resource allocation, and agency relationships while assessing technology inventories and campaign effectiveness. By utilizing MarTech audit tools and enrollment funnel analytics, the consultant will develop a robust KPI and governance framework to optimize university outreach. The engagement culminates in the delivery of a baseline report, a prioritized action plan, and overarching enterprise marketing strategies. Interested parties should note the response deadline of October 28, 2026, for this project categorized under NAICS code 541613.

General Info

ECU seeks a marketing consultant for audits and strategic planning by October 28, 2026.

Agency

North Carolina → East Carolina University

NAICS

541613 - Marketing Consulting Services

Place of Performance

NC, USA

Set-Aside

NONE

Documents

This scope was carved out of 56-2703BTRFP.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Fractional Chief Marketing Officer (CMO) Professional Services

AI Contract Breakdown

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Timeline

PostedOct 7

subcontract

Response DeadlineOct 28

Submission deadline

Response Deadline

10/28/2026, 07:00:00 PM UTCin 20 days

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Organization & Contact Information

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AgencyNorth Carolina → East Carolina University

ContactsNo contacts available

OfficeN/A

Organization / AgencyNorth Carolina → East Carolina University

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs a comprehensive audit and strategic planning engagement for prime contractors on East Carolina University marketing projects. Conducts assessments of marketing operations, resource allocation, and agency relationships. Evaluates technology inventories and campaign effectiveness to create a KPI framework and governance framework. Uses MarTech audit tools and enrollment funnel analytics. Delivers a baseline report, prioritized action plan, and enterprise marketing strategies.

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