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Marketing Data Analyst / Dashboard Developer

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract opportunity for East Carolina University seeks a Marketing Data Analyst and Dashboard Developer to provide technical infrastructure and analysis for prime contractors. The selected provider will be responsible for establishing baseline measures for the enrollment funnel and creating executive marketing dashboards. These tools must be integrated with university CRM and enrollment data systems using platforms such as Tableau, Power BI, or Google Looker Studio. The project requires a partner with specific expertise in higher education data privacy and reporting standards to deliver baseline performance data and recurring KPI dashboards. Interested parties must respond by October 28, 2026, under NAICS code 541511.

General Info

Marketing Data Analyst needed for ECU enrollment dashboards; responses due October 28, 2026.

Documents

This scope was carved out of 56-2703BTRFP.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Fractional Chief Marketing Officer (CMO) Professional Services

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Organization & Contact Information

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AgencyNorth Carolina → East Carolina University
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Supplies technical infrastructure and analysis for prime contractors on East Carolina University marketing projects. Establishes baseline measures for the enrollment funnel and develops executive marketing dashboards. Uses Tableau, Power BI, or Google Looker Studio integrated with university CRM and enrollment data systems. Requires experience with higher education data privacy and reporting standards. Delivers baseline performance data and recurring KPI dashboards.

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East Carolina University is soliciting proposals for a Fractional Chief Marketing Officer to provide executive leadership and hands-on execution for an anticipated six-month term. The selected contractor will function as an embedded senior leader, dedicating approximately twenty hours per week to advance enterprise marketing strategy and enrollment marketing, which is identified as the highest priority. Key responsibilities include assessing marketing operations, developing go-to-market strategies, optimizing CRM and analytics technology, and managing performance accountability. The engagement is structured around seven primary deliverables, ranging from initial stakeholder engagement and baseline reporting to the implementation of priority enrollment optimization initiatives and the launch of a major enrollment campaign. The contract will be awarded based on a best value procurement method, prioritizing the engagement lead's executive qualifications, experience in enrollment marketing and demand generation, and a proven ability to operate within public higher education environments. Proposals must be submitted electronically via the electronic Vendor Portal by October 28, 2026. Awarded vendors must undergo background checks at their own expense, register with the North Carolina Secretary of State, and certify their financial capacity to perform the work. The agreement includes a thirty-day termination for convenience clause and requires one month of transition assistance upon the conclusion or cancellation of the contract.
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