HubSpot User Training & Change Management

The contract seeks to develop and deliver role-based training programs and change management strategies aimed at increasing HubSpot adoption across marketing, sales, and administrative teams. The work will focus on designing tailored learning experiences that align with the specific responsibilities and workflows of each user group to ensure practical application and sustained engagement with the platform. Change management initiatives must address cultural and behavioral barriers to adoption, incorporating communication plans, stakeholder engagement, and ongoing support mechanisms to drive long-term utilization and proficiency. This subcontract is issued under NAICS code 611430, indicating a focus on other management and technical consulting services, with a response deadline of August 27, 2026, and a posting date of July 29, 2026. The contracting organization is ICT Enterprise Infrastructure Services, based in Washington, though no specific physical location for performance or point of contact is provided. The solicitation is accessible via a public portal, and interested parties are expected to submit proposals addressing the full scope of training and change implementation without reliance on preexisting materials or off-the-shelf solutions. Success will be measured by demonstrable increases in system usage and user competency across the targeted departments.