Improving public perceptions of engineering

The contract seeks to engage emerging skilled and trained workers to conduct ongoing research focused on gathering audience insights to inform an awareness campaign designed to enhance public perception of engineering, particularly among K–12 students who are beginning to consider career paths. The effort aims to shape attitudes and increase recognition of engineering as a viable and appealing profession by understanding the perspectives, influences, and information gaps of young learners and their caregivers. Research activities will center on collecting and analyzing data to identify effective messaging, outreach channels, and engagement strategies that resonate with this demographic. The initiative is positioned under the NAICS code 541990, indicating it falls within other scientific and technical consulting services, and is managed by the Directorate for Engineering within the National Science Foundation. The forecast was posted in July 2025, signaling upcoming opportunities for qualified entities to participate in this research-driven campaign. While specific locations, set-asides, or point of contact details are not provided, the scope underscores a strategic, long-term commitment to changing public narratives around engineering through evidence-based communication and targeted engagement with the next generation of potential engineers.