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Market Research and Strategic Planning

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The contract targets the execution of market research, stakeholder analysis, and strategic planning activities to guide communication and outreach efforts for the MET and MiABLE programs. It requires a deep understanding of target audiences, existing programs, and community needs to develop actionable strategies that enhance public engagement and program awareness. The work must be grounded in data-driven insights and tailored to the specific objectives of Michigan’s initiatives, ensuring alignment with statewide goals and regulatory frameworks. The opportunity is structured as a subcontract under NAICS code 541990, indicating it falls under other professional, scientific, and technical services. It was posted on July 22, 2026, with a firm response deadline of July 28, 2026, at 7:00 PM Eastern Time. While no solicitation number or set-aside details are provided, the contract is being managed under the OPS Bldg agency in Michigan, with no specific place of performance designated. Interested parties must submit proposals through the official Michigan procurement portal linked in the posting, and all work is expected to support the strategic communication infrastructure of the MET and MiABLE programs without additional agency specification beyond the state level.

General Info

Market research and strategic planning for Michigan’s MET and MiABLE programs, data-driven, due July 28, 2026.

Agency

Michigan → OPS BldgView Agency

NAICS

541990 - All Other Professional, Scientific, and Technical ServicesView NAICS

Place of Performance

MI, US

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

Posted

subcontract

Response Deadline

Submission deadline

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Organization & Contact Information

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AgencyMichigan → OPS Bldg
ContactsNo contacts available
OfficeN/A
Organization / Agency
Michigan → OPS Bldg
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Conduct market research, stakeholder analysis, and strategic planning to inform communication and outreach strategies for MET/MiABLE programs.

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More opportunities from Michigan → OPS Bldg

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NIA1-271-260000000665-2 | Notice of Intent to Award for RFP 260000001532The solicitation NIA1-271-260000000665-2, issued by the Michigan Department of Treasury under OPS Bldg, seeks strategic communications and marketing services for the MET and MiABLE programs under NAICS code 541820. Proposals were due by July 28, 2026, through the SIGMA VSS portal, with evaluation based on technical merit and price using a best value trade-off approach rather than lowest price technically acceptable. Technical evaluation accounted for 85% of the scoring and was weighted across four factors: Delivery Capabilities (30%), Product Quality (30%), Service Capabilities (25%), and the Vendor Questions Worksheet (15%). Proposals had to achieve a minimum score of 80 out of 100 on technical evaluation to be eligible for price consideration; those scoring below this threshold were disqualified. Key deliverables included detailed project plans, sample reports, resumes of at least 12 key personnel per program, compliance with accessibility standards matching ADA and Section 508, and accurate disclosures of employment affiliations—deficiencies in any of these areas led to score reductions or non-responsiveness. Pricing structures were vendor-specific, encompassing account management fees, media placement agency percentages (15%–17%), and three-year contract totals ranging from approximately $170,000 to over $2.4 million, with no CLINs or formal line-item breakdowns provided. Attachments referenced in vendor submissions—such as MET or MiABLE plans, communication plans, board reports, and weekly report samples—were inconsistently labeled or incomplete, and no formal list of attachments or standardized identifiers were provided. The contract requires Michigan-based personnel reporting, verification of five years of gross sales for experience validation, and full transparency regarding subcontractor relationships, with omissions such as unlisted affiliations resulting in deficiencies. No formal contract clauses, packaging requirements, invoicing systems (WAWF/IPP), remittance details, accounting codes (AAC/TAS/ACRN), COR/COTR/PCO contacts, or security clearance mandates were identified. The award will be made to the offeror offering the optimal combination of highest technical score and lowest priced compliant proposal, with no options or renewal terms specified in the documentation.
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