Market Segmentation Study

The contract involves engaging a vendor to conduct a comprehensive market sizing and segmentation study aimed at identifying specific customer segments within RTD’s ridership base. The primary goal is to support future marketing and communication strategies by providing detailed insights into customer demographics and behaviors. RTD will issue a single purchase order under this solicitation, which is open to qualified vendors to submit proposals by the deadline of March 12, 2025. The project is valued between $50,000 and $150,000, with the work to be performed within Colorado. The solicitation is managed by the Colorado Communications-Marketing organization, which is part of the State and Local Government, Education, and Nonprofit sectors (NAICS code 541611). Interested vendors can contact Bethany Swank via email or phone for further details. Additional information and the solicitation details are accessible through the provided online portal link. This project aims to leverage detailed market insights to enhance RTD’s targeted marketing efforts and improve engagement with specific customer segments.