Marketing and Communication Services: Stigma Reduction Campaign to Prevent Drug Overdoses

The contract involves a partnership between the New Haven County local public health agencies, led by the New Haven Health Department, and a marketing and communications firm to develop and execute a social marketing campaign aimed at reducing the stigma associated with substance use disorders, particularly opioid addiction. The initiative seeks to promote awareness, understanding, and acceptance of individuals affected by substance use issues, with the ultimate goal of preventing drug overdoses. The project is formally solicited under the title "Marketing and Communication Services: Stigma Reduction Campaign to Prevent Drug Overdoses," with a response deadline of April 1, 2025, and a contract value estimated between $500,000 and $1,500,000. The City of New Haven, acting as the contracting agency, is seeking qualified vendors to support this public health effort. The contractual framework is governed by standard professional services agreement terms, which include compliance with federal and state laws, anti-discrimination policies, and requirements related to labor practices and minority business enterprise participation. The agreement emphasizes responsibilities concerning personnel, dispute resolution, and reporting obligations, ensuring adherence to applicable ordinances and regulations. The primary point of contact for this project is Becky Rubenstein, reachable via email and phone. The project aims to leverage strategic communication to address societal stigma around substance use disorders, thereby fostering a supportive environment that encourages treatment and recovery efforts within the community. More details and procurement information are accessible through the City of New Haven's procurement portal.