Marketing and Public Outreach Campaigns

The contract seeks a subcontractor to develop and execute comprehensive marketing and public outreach campaigns aimed at promoting lottery games, boosting ticket sales, and enhancing public awareness across digital, print, and broadcast media platforms. The initiative is under the Texas Department of Licensing and Regulation and falls under NAICS code 541810, indicating it pertains to advertising and related services. All activities are expected to align with state objectives for responsible gaming promotion and broad audience engagement, with performance obligations spanning Texas-wide outreach efforts without geographic restrictions specified. Proposals must be submitted by the deadline of July 27, 2026, and the opportunity is posted on the Texas SmartBuy portal, though no set-aside provisions or specific small business preferences are outlined. The contract does not designate a point of contact or physical place of performance, implying flexibility in operational execution as long as marketing goals are met statewide. Success will be measured by campaign effectiveness in increasing participation and visibility for state lottery games through integrated, high-impact promotional strategies.