MARKETING AND PUBLIC RELATIONS SERVICES

Broward College is soliciting comprehensive marketing, social media, and public relations services under solicitation number 2026-215-NC, with proposals due by June 24, 2026, via the Euna OpenBids portal. The contract is a service-based procurement with an estimated annual budget of $1.25 million, covering brand strategy, campaign development, media planning, organic and paid social media management, public relations, media relations, press releases, and crisis communications. Performance will occur across multiple college campuses and centers in Florida, including Davie, Coconut Creek, Pembroke Pines, Fort Lauderdale, Weston, and Miramar, with the College retaining the right to add or remove locations during the term. The contract has an initial term of three years, renewable for up to three one-year extensions, and may be extended by up to 180 days. Pricing must be quoted F.O.B. destination, with rates locked for the first three years, and vendors will be compensated based on deliverables accepted by the College, though there is no guaranteed minimum spend. Proposals must be submitted in a single PDF not exceeding 125 pages, with separate attachments including a detailed Scope of Work, a completed Price Response Form in Excel, a Company Certification Form, and a Questionnaire. Vendors must comply with Florida Statutes, GAAP, FERPA, HIPAA, PCI DSS, and Buy America provisions, and are required to execute a Non-Disclosure Agreement and an Information Security Affidavit. All personnel may be subject to background checks, and the College may demand replacement of any vendor personnel without cause. Intellectual property created under the contract vests exclusively in the College as works for hire. Vendors must use E-Verify, certify they are not debarred, and comply with the Byrd Anti-Lobbying Amendment if applicable. Proposals will be evaluated on overall approach and ability to perform (40 points), understanding of requirements (20 points), relevant experience (20 points), and unique qualifications (20 points), with award based on best value through a trade-off process rather than lowest price. The primary point of contact is Nicholas Caradonna, and no SMEs, COTRs, or PCOs are formally designated in the solicitation materials.