Marketing Campaign Development & Branding

The contract encompasses the design and execution of a comprehensive outreach campaign for the Bright Futures Scholarship Program, focusing on the development of a cohesive theme, visual identity, and messaging strategy to effectively promote the program to target audiences. The work requires a full-service marketing approach that aligns with the program’s goals, ensuring consistent branding across all platforms and materials to enhance awareness, engagement, and application rates among eligible students and families. The deliverables must reflect a strategic, data-informed campaign that resonates with Florida’s diverse demographic of prospective scholarship recipients. This subcontract, classified under NAICS code 541810 for advertising and related services, is issued by the Florida Department of the Lottery with a tight turnaround—responses are due just five days after the posting date of June 19, 2026. The campaign will be implemented statewide, with performance not limited to a specific geographic location, and must be executed in a manner that supports the agency’s mission of increasing access to higher education through the Bright Futures initiative. While no set-aside provisions or point of contact details are provided, the urgency of the deadline and the scope’s emphasis on creative strategy underscore the need for a qualified vendor with proven experience in education-focused public outreach and branding.