Marketing Campaign Management: Workforce Attraction Initiative

The City of Medicine Hat invites qualified marketing agencies to submit proposals for the execution, optimization and reporting of a year-long workforce attraction marketing campaign commencing January 2027.The campaign is generously funded through the Alberta Northern and Regional Economic Development (NRED) Program and is intended to increase awareness of Medicine Hat as a destination for skilled professionals, entrepreneurs, remote workers, and investors while supporting business retention, workforce attraction and economic growth.The successful proponent will work collaboratively with the City and other project stakeholders to deliver a comprehensive marketing campaign aligned with market research findings, target audience identification and project objectives.