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Media Buying Strategy and Performance Analytics

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

State University of New York (SUNY)View Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of 2139275.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

TV Advertising - Exemption from Advertising

AI Contract Breakdown

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No contract breakdown available.

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Timeline

PostedSep 22

subcontract

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Organization & Contact Information

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AgencyState University of New York (SUNY)

ContactsNo contacts available

OfficeN/A

Organization / Agency

State University of New York (SUNY)

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Office AddressN/A

ContactsNo contact information available

Full Description

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Supplies data analysis and strategic planning for TV ad placements for prime contractors on SUNY Upstate Medical University media projects. Performs audience demographic analysis, reach/frequency modeling, competitive media spend analysis, and post-campaign ROI reporting using media monitoring software and viewership data tools. Delivers a comprehensive media buy plan and campaign performance reports.

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