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Digital, Social, and Video Content Specialist

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Digital, Social, and Video Content Specialist subcontract for the Wake County Board of Education focuses on developing digital brand applications for prime contractors working on Wake County Public School System identity projects. The selected provider will be responsible for creating comprehensive standards and templates for social media graphics, digital presentations, and social video, while offering expert guidance on the use of emerging design platforms and generative AI. Key deliverables include the production of digital brand standards, video style guides, and social media templates. The role requires proficiency in social media management tools and video editing software to ensure consistent branding across all digital channels. This opportunity was posted on September 22, 2026, with a response deadline of September 30, 2026.

General Info

Subcontract for Wake County Board of Education to develop digital brand and video standards.

Agency

North Carolina → Wake County Board of EducationView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

NC, USA

Set-Aside

NONE

Documents

This scope was carved out of 251-27-161.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

BRAND STANDARDS

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Timeline

Posted

subcontract

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyNorth Carolina → Wake County Board of Education
ContactsNo contacts available
OfficeN/A
Organization / Agency
North Carolina → Wake County Board of Education
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Develops digital brand applications for prime contractors on Wake County Public School System (WCPSS) identity projects. Creates standards and templates for social media graphics, social video, and digital presentations. Provides guidance on generative AI and emerging design platforms. Uses video editing software and social media management tools. Delivers digital brand standards, social media templates, and video style guides.

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The Wake County Public School System is soliciting proposals under solicitation number 251-27-161 for a professional branding, marketing, or communications agency to develop a comprehensive District Brand Standards and Visual Identity System. The project focuses on modernizing the district's visual identity through a cohesive brand architecture and contemporary standards for digital and physical media, including specific guidelines for generative AI use. Key deliverables include the creation of a brand system usable by both professional designers and non-designers across a decentralized organization, as well as training sessions for communications leaders on governance and AI design standards. The system must prioritize inclusivity, multilingual design, and diverse representation in photography. Proposals are due by 12:00 p.m. on September 30, 2026, and must be submitted via email to Petra Gooding. Award selection is based on the district's sole discretion, evaluating factors such as the quality of the proposed approach, relevant experience with large organizations, digital and video expertise, and the overall value of the cost. Compliance requirements include adherence to North Carolina state laws, federal grant administration rules under 2 C.F.R. 200.318, and mandatory sexual offender registry checks for all personnel. Vendors must also certify they are not on the North Carolina State Treasurer's restricted companies lists regarding divestment or the boycott of Israel.
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Solicitation # 251-27-155
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