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--Media Campaign/Communication Plan

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USA-SNOTE-041228-001Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

The U.S. Army Natick Contracting Division is soliciting quotes from small businesses for the development and implementation of a comprehensive media campaign for the Combat Readiness Center (CRC). The campaign involves creating a communication plan that establishes the CRC’s brand identity, including the logo, position statement, tag line, and key messages. The selected contractor will be required to develop a multi-channel brand campaign encompassing print advertisements, posters, web teasers and enhancements, briefing presentations, and installation TV commercials designed to introduce and generate awareness about the CRC among targeted user groups. The campaign aims to build excitement and consistently communicate the CRC’s tools and benefits to the appropriate audiences with clear and focused messaging. All quotes must be submitted by December 29, 2004, at 5 PM EST, either via email or mail, with contact for inquiries directed to Kathy Wilder at the Natick Contracting Division. The communication plan is expected to be ready for release by January 10, 2005. This contract is restricted exclusively to small businesses, in accordance with FAR 13.105 guidelines, emphasizing a strategic rollout of the CRC’s identity to enhance awareness and engagement across multiple communication platforms.

General Info

Small businesses sought for CRC brand campaign development; quotes due December 29, 2004, 5 PM EST.

Agency

Department Of Defense → W6QK Acc-Apg Natick

NAICS

541820 - Public Relations Agencies

Place of Performance

Set-Aside

NONE

Documents

No documents available

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AI Contract Breakdown

Uniform Contract Format

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Timeline

PostedDec 28

special-notice

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Organization & Contact Information

AgencyDepartment Of Defense → W6QK Acc-Apg Natick

ContactsNo contacts available

OfficeNATICK, MA, 01760-5011, USA

Organization / AgencyDepartment Of Defense → W6QK Acc-Apg Natick

Office AddressNATICK, MA, 01760-5011, USA

ContactsNo contact information available

Full Description

IAW FAR 13.105, the U.S. Army Natick Contracting Division, Kansas Street, Natick, MA on behalf of the United States Army-Safety Center, FT Rucker, AL, is issuing this oral RFQ notice to interested parties for the purchase a Media Campaign, (see speci fications below). This acquisition is restricted to small businesses only. Any interested small businesses having questions concerning this purchase should call Kathy Wilder at +1 (555) 000-0000, or by e-mail at contact@example.gov This announcement will close on 29 Dec 2004 at 5PM Eastern Standard Time and all quotes will be due at that time. Quotes can be e-mailed to the above address or mailed to: US ARMY RDECOM ACQUISITION CENTER NATICK CONTRACTING DIVISION ATTN: AMSRD-ACC-NS (Kathy Wilder) KANSAS STREET NATICK, MA 01760-5011 Media Campaign specifications: Develop a communication plan for the Combat Readiness Center (CRC) brand identity, logo, position statement, tag line and key messages. Develop multi-channel brand campaign to include print ads, posters, web teasers, webstie enhancements, briefing presenta tions and installation TV commercials that introduce the CRC. Launch CRC identity to the target user groups to build excitement and create awareness. Increase awareness about the CRC, its tools and its benefits through consistence, clear and focused commun ications that reach all members of the target population. Ensure information is delivered to the right audience at the right time. The communication plan must be in place to be released on 10 January 2005.