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Media Planning and Buying

Active
State & Local

Contract Overview

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This subcontract for Media Planning and Buying supports the Massachusetts Executive Office of Public Safety and Security on traffic safety projects. The selected provider will be responsible for developing strategic media plans to maximize audience reach, procuring advertising space, and executing ad buys for prime contractors. Key operational duties include managing account reconciliation and utilizing audience analytics tools to track and report on the effectiveness of placements. The contractor is required to deliver detailed media placement schedules and comprehensive proof of performance reports. This opportunity falls under NAICS code 541810 and is associated with performance locations in Braintree. Interested parties should note the response deadline of November 13, 2026.

General Info

Media planning and buying for Massachusetts traffic safety projects, due November 13, 2026.

Place of Performance

Research Braintree, MA, 02184, USA

Set-Aside

NONE

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Organization & Contact Information

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AgencyMassachusetts → Executive Office of Public Safety & Security
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs media planning, strategic placement, and procurement of advertising space for prime contractors on Commonwealth of Massachusetts EOPSS traffic safety projects. Develops media plans to maximize reach, executes ad buys, manages account reconciliation, and tracks placement effectiveness using audience analytics tools. Delivers media placement schedules and proof of performance reports.

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