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Media Planning and Buying

Active

State & Local

Response Deadline10/27/2026, 07:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract opportunity with the North Carolina Department of Transportation focuses on media planning and buying services to support various agency campaigns. The selected contractor will be responsible for the strategic placement and purchase of advertising space, utilizing industry-standard media buying software and analytics tools to ensure optimal reach. Key operational duties include comprehensive media planning, active monitoring, and the detailed evaluation of campaign performance. The contractor is required to provide formal deliverables, including media placement reports, monitoring logs, and evaluation reports to track effectiveness. This procurement falls under NAICS code 541810, with a response deadline set for October 27, 2026.

General Info

Agency

North Carolina → Department of Transportation

NAICS

541810 - Advertising Agencies

Place of Performance

NC, USA

Set-Aside

NONE

Documents

This scope was carved out of 54-SS-3260077.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Marketing, Advertising and Public Relations Services

AI Contract Breakdown

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The breakdown needs solicitation documents. None were found from this contract's source.

Timeline

PostedOct 6

subcontract

Response DeadlineOct 27

Submission deadline

Response Deadline

10/27/2026, 07:00:00 PM UTCin 20 days

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Organization & Contact Information

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AgencyNorth Carolina → Department of Transportation

ContactsNo contacts available

OfficeN/A

Organization / AgencyNorth Carolina → Department of Transportation

Office AddressN/A

ContactsNo contact information available

Full Description

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Manages strategic placement and purchase of advertising space for prime contractors on NCDOT campaigns. Performs media planning, placement, monitoring, reporting, and evaluation of campaign reach using media buying software and analytics tools per industry standard practices. Delivers media placement reports, monitoring logs, and evaluation reports.

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