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Media Planning and Buying

Active

State & Local

Response Deadline09/09/2026, 04:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

Virginia → Central Shenandoah Planning District CommissionView Agency

NAICS

523910 - Miscellaneous IntermediationView NAICS

Place of Performance

and Rockbridge County Virginia, VA, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP-126138.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP 2026-01: Lexington, Buena Vista, and Rockbridge Tourism Mktg AOR

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Timeline

PostedSep 2

subcontract

Response DeadlineSep 9

Submission deadline

Response Deadline

09/09/2026, 04:00:00 PM UTCin 5 days

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Organization & Contact Information

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AgencyVirginia → Central Shenandoah Planning District Commission

ContactsNo contacts available

OfficeN/A

Organization / Agency

Virginia → Central Shenandoah Planning District Commission

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Office AddressN/A

ContactsNo contact information available

Full Description

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Performs strategic placement and purchase of advertising space for prime contractors on Lexington/Rockbridge tourism projects. Manages the $225,000 paid media budget using media buying platforms, ad servers, and digital campaign management tools. Adheres to industry-standard media buying transparency and reporting. Delivers executed media placements and campaign performance reports.

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RFP 2026-01: Lexington, Buena Vista, and Rockbridge Tourism Mktg AOR

Solicitation # RFP-126138

Lexington, Buena Vista & Rockbridge Tourism is seeking a qualified Agency of Record to provide integrated destination marketing and strategic direction to drive visitation, overnight stays, and economic impact. The selected firm will act as an extension of the tourism team, leading strategic planning, creative development, campaign execution, and analytics. Key deliverables include a comprehensive regional branding effort and a website redesign and replatforming project, both of which are intended to run concurrently. The contract is anticipated to begin in November 2026 and requires compliance with the Virginia Public Procurement Act and WCAG 2.1 Level AA accessibility standards. Proposals are due by September 9, 2026, via the eVA portal and are evaluated based on tourism industry experience (25%), project team qualifications (20%), budget and timeline (20%), and tourism data and analytics expertise (5%). While the FY27 paid advertising and media budget is capped at 225,000 dollars, the agency must provide separate pricing for professional services, place branding, and website redesign. The prime agency remains fully responsible for all deliverables and the management of any approved subcontractors.

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