Mental Health Resource Development & Educational Content Creation

The contract seeks the development of culturally appropriate mental health educational materials specifically designed for farming and ranching communities, with a focus on reducing stress, preventing suicide, and improving access to critical resources. The work involves creating brochures, videos, web content, and social media materials that resonate with the unique values, language, and lived experiences of agricultural workers, ensuring the messaging is relatable, non-stigmatizing, and actionable. The goal is to bridge gaps in mental health outreach by delivering timely, respectful, and community-centered content that encourages help-seeking behavior and connections to support services. This subcontract is issued under the NAICS code 541810 for advertising and related services and is posted by the Texas office of the Department of Agriculture. Interested parties must submit responses by July 23, 2026, and the materials will be deployed across multiple platforms to reach rural populations where traditional mental health resources are often underutilized or inaccessible. The project emphasizes authenticity and cultural competence, requiring deep understanding of agricultural lifestyles and the systemic pressures faced by farmers and ranchers, with the ultimate aim of saving lives through effective, tailored communication.