This Solicitation opportunity from Minnesota was posted on February 27, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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MNsure/Marketing Campaign

Closed

2000015413State & Local

Submission Closed03/19/2024, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820

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Solicitation # 4400015274

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Purchasing Department

POSTED

5 days ago

DEADLINE

in 22 days

AI Contract Overview

This contract involves the development of a comprehensive statewide marketing campaign for MNsure, Minnesota's health insurance marketplace. The campaign aims to build on existing marketing and public relations efforts to increase awareness of MNsure’s brand, programs, and services. The primary focus is to run from September 2024 through January 2025, aligning with the national and state open enrollment periods, to maximize outreach during this critical time. Additionally, the contract includes potential supplementary marketing initiatives outside of open enrollment, targeting special enrollment periods and highlighting advancements in technology and customer service, which may extend from December 2024 through June 2025 or other periods outside the open enrollment window. The solicitation was posted on February 27, 2024, with a response deadline of March 19, 2024. The project is managed by the Minnesota Department of Insurance Marketplace, a state agency, with NAICS code 541820 indicating a focus on advertising and integrated marketing services. The primary point of contact is Anne Sexton, reachable via email, who oversees the procurement process. The contract aims to enhance MNsure’s outreach efforts to ensure broader public engagement and awareness during key enrollment periods and beyond.

General Info

Agency

Minnesota → MN Insurance Marketplace

NAICS

541820 - Public Relations Agencies

Place of Performance

MN, USA

Set-Aside

NONE

Documents

H6001-2000015413 MNsure Marketing Campaign

rfp

High

MNsure Marketing Campaign RFP - Questions and Responses (SWIFT 2000015413)

q-and-a

High

MNsure Marketing Campaign Sample Professional and Technical Services Contract

contract-document

High

SWIFT Event #2000015413 - MNsure Marketing Campaign RFP

rfp

High

AI Contract Breakdown

Uniform Contract Format

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Timeline

PhaseClosed

PostedFeb 27

Solicitation

Response DeadlineMar 19

Deadline has passed

Submission Closed

03/19/2024, 12:00:00 AM UTC

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Organization & Contact Information

AgencyMinnesota → MN Insurance Marketplace

Contacts1 person available

OfficeN/A

Organization / Agency

Minnesota → MN Insurance Marketplace

Office AddressN/A

Contacts

Anne SextonState Official

contact@example.gov

Full Description

3/12/24 Q&A's Posted
This RFP is seeking development of a statewide marketing campaign that will leverage existing marketing and public relations efforts and initiatives and enhance them in order to raise awareness of MNsure’s brand, programs, and services and that will run from approximately September 2024 through January 2025 (including the national and state open enrollment periods within this time). Additional marketing efforts outside of open enrollment to promote special enrollment periods, progress MNsure has made in technology and customer service, as well as general audience awareness, may also be considered and may run from December 2024 through June 2025 or during any other period outside the national and state open enrollment period.