Notice of Intent

The U.S. Department of Justice, Drug Enforcement Administration (DEA), through its Office of Public Affairs, intends to award a sole source purchase order to Elk National Foundation for a video podcast project aimed at raising awareness among parents and caregivers about the risks and consequences of drug use among youth and young adults. This initiative, scheduled to run from July 1, 2026, through March 31, 2027, requires the production of ten biweekly original podcast episodes, each between 25 and 40 minutes in length, along with short-form video content tailored for platforms such as YouTube Shorts, TikTok, and Instagram Reels. The contractor will also be responsible for placing digital banner ads and public service announcements across Google and YouTube with a combined expected reach of over 14 million impressions, while ensuring the podcast content drives traffic to the DEA’s official websites, www.justthinktwice.com and www.operationprevention.com. A final analytics report summarizing total media impressions and other performance metrics must be delivered upon project completion. The work will be performed remotely, but contractor personnel may be required to enter DEA facilities under escort, subject to security protocols. The procurement is being conducted under FAR 13.302 as a sole source purchase order, with no competitive solicitation or Request for Quotation issued. The NAICS code listed is 611430, though 611710 is also referenced in the description. The notice, issued on June 10, 2026, requires any public comments or capability statements to be submitted electronically to Naomi Collier at Naomi.S.Collier@dea.gov by 10:00 a.m. Eastern Time on June 17, 2026. The Government has made it clear this is not an invitation for competition and solely intends to engage Elk National Foundation, located at 2750 N Lakeview Ave, Chicago, IL 60614. Security requirements are stringent, mandating that all personnel employed by the contractor be of integrity and trustworthiness, with the DEA retaining the right to conduct background screenings or investigations as needed. Additional security measures include the authority to modify requirements at any time and the requirement that all contractor access to DEA facilities be escorted. No pricing details, evaluation factors, inspection procedures, or formal contract clauses are disclosed, consistent with the non-competitive nature of this action, which falls under a special notice with no set-aside and no