Outreach Metrics & Engagement Reporting

The contract seeks a subcontractor to analyze outreach performance across multiple dimensions including trends, geographic and demographic coverage, and engagement gaps, with the goal of delivering actionable recommendations to enhance effectiveness. The work focuses on evaluating how communication and outreach initiatives are performing relative to intended audiences and objectives, identifying patterns that reveal strengths or weaknesses in outreach strategies, and proposing data-driven improvements to increase reach and impact. The analysis will likely involve reviewing engagement metrics, response rates, channel performance, and audience segmentation to provide a comprehensive understanding of where outreach is succeeding and where it falls short. Performance will be conducted under the NAICS code 541611, which corresponds to management consulting services, and the place of performance is specified as Greenbelt, Maryland, with a response deadline of July 15, 2026. The contract is issued by the NASA Shared Services Center on behalf of the National Aeronautics and Space Administration, indicating the analysis will support federal outreach efforts related to NASA’s public engagement, scientific outreach, or stakeholder communication goals. There is no set-aside classification specified, and the solicitation does not include a point of contact, suggesting bidders should rely on the provided SAM.gov link for additional details and submission requirements.