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This Solicitation opportunity from Ohio was posted on May 29, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

PACE Marketing

Closed
SRC0000020944State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810
New
International
RHOI: Ymgyrch Marchnata Integredig, Cyfathrebu a Newid Ymddygiad / Integrated Marketing, Communications and Behaviour Change Campaign
Solicitation # ocds-h6vhtk-07b3a2
Awdurdod Parc Cenedlaethol Eryri is seeking an experienced marketing and communications supplier to develop and deliver an integrated bilingual Welsh/English campaign for RHOI. Inspired by the CopenPay and DestinationPay models, RHOI is a behavior-change initiative that encourages visitors and locals to perform positive environmental, cultural, and community actions in exchange for rewards from participating businesses. The program will initially pilot in Bala and Betws-y-Coed before expanding across the Eryri region. The campaign focuses on a specific user journey—See, Understand, Join, Act, Reward, Share, Repeat—and aims to drive meaningful participation in activities such as using public transport, volunteering, litter-picking, and using the Welsh language. The contract is an open competition with an estimated value of £35,000 excluding VAT, which must cover all campaign activities, including digital advertising, PR, and influencer engagement. The period of performance runs from December 15, 2026, to July 1, 2027, with key milestones including a launch by Easter 2027 and final reporting by October 2027. Key deliverables include a practical brand book, bilingual creative assets, and a measurement framework focusing on behavior change rather than just app downloads. Suppliers must provide an organizational carbon reduction plan and ensure all "volunteering" and "rewarding" frameworks comply with UK employment legislation. Award criteria are weighted across budget and value for money, measurement and KPIs, and relevant experience.
Awdurdod Parc Cenedlaethol Eryri

POSTED

1 day ago

DEADLINE

in 24 days

AI Contract Overview

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The PACE Marketing contract involves the development and management of comprehensive marketing strategies aimed at promoting the expansion of PACE services. The scope includes creating and distributing various print and digital advertising materials such as mailers, commercials, website updates, and press releases to effectively raise awareness and support the program’s growth. The contract is set within a budget range of $500,000 to $2,000,000 and is managed by the Ohio Department of Aging under the State and Local Government and Education (SLED) category, with a focus on outreach efforts in Ohio. The solicitation was posted on May 29, 2024, with a response deadline of June 13, 2024. Interested parties are encouraged to review additional details and the scope of work through the provided link. The contract aims to enhance the visibility and reach of PACE expansion initiatives through strategic marketing efforts, ensuring coordinated communication across multiple channels to maximize impact.

General Info

Place of Performance

OH, USA

Set-Aside

NONE

Documents

1
PDF, High priority: read this firstsow
High

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyOhio → AGE-Dept of Aging
ContactsNo contacts available
OfficeN/A
Organization / AgencyOhio → AGE-Dept of Aging
Office AddressN/A
ContactsNo contact information available

Full Description

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PACE marketing services and materials (development and management of marketing strategy, development and distribution of print and digital advertising to include mailers, commercials, website updates, press releases, etc.) to advertise and promote PACE expansion. Please see the attached document for scope of work.

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