Pacific Surfliner Social Media Marketing and Digital Marketing Services

The Los Angeles-San Diego-San Luis Obispo Rail Corridor Agency, through the Orange County Transportation Authority, is seeking a qualified consultant to deliver comprehensive social media and digital marketing services for the Pacific Surfliner under a one-year initial term with a budget of $450,000, extendable by two additional two-year option periods through September 30, 2031. The contract is structured as a time-and-expense arrangement with fully-burdened hourly rates for designated roles, including a Project Manager and other labor, and requires monthly invoicing with detailed labor breakdowns, itemized expenses, supporting documentation, and a signed certification verifying accurate cost reporting and timely payment to subcontractors. Payment is due within thirty calendar days of invoice approval, and all submissions must be made electronically via the OpenGov Procurement portal by the July 9, 2026 deadline; hard copies are not accepted. Evaluation of proposals will be based on a weighted scoring system prioritizing staffing and project organization (30%), firm qualifications (25%), cost and price reasonableness (25%), and work plan quality (20%), with the award final authority resting solely with the LOSSAN Board of Directors. Offers may be subject to a Best and Final Offer process following the development of a competitive range. The consultant must comply with all applicable federal, state, and local laws, including California’s Political Reform Act, requiring disclosure of campaign contributions and potentially filing Statements of Economic Interest (Form 700). The firm is prohibited from engaging in lobbying activities for competing entities and must avoid organizational conflicts of interest, while also adhering to the agency’s Code of Conduct and ensuring all subcontractors meet the same standards. Insurance requirements mandate commercial general liability, automobile liability, workers’ compensation, and employers’ liability coverage with specific limits, including an additional insured endorsement for the agency. The scope includes strategic planning, content creation across platforms, paid media management, digital design production, and performance reporting, with deliverables requiring high-resolution asset packaging and ongoing analytics. The consultant must grant the LOSSAN Marketing team administrative access to all third-party tools used and conduct at least one annual on-site strategy session and a train ride on the Pacific Surfliner. All proposals and documents become public records under the California Public Records Act. Performance must meet quality standards aligned with agency objectives, subject to review of strategies, campaigns, and quarterly performance reviews, and final acceptance is tied to full payment after satisfactory completion of all obligations.