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Parent/Family Engagement Content Development

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for the State University of New York focuses on the development of a comprehensive communication strategy and digital content to enhance parent and family engagement. The scope of work involves creating targeted messaging for prospective student parents, designing user journeys, and implementing communication drip campaigns tailored to the enrollment lifecycle. To execute these tasks, the provider will utilize digital marketing tools and Content Management Systems. The primary deliverables include a documented engagement strategy and a library of approved communication templates. Operating under NAICS code 541613, the project aims to provide prime contractors with the necessary tools and strategic frameworks to effectively communicate with families throughout the student recruitment and enrollment process.

General Info

Subcontract for SUNY to develop parent engagement communication strategies and digital content templates.

Agency

State University of New York (SUNY)

NAICS

541613 - Marketing Consulting Services

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of 2139988.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Notice of Exemption - Prospective Student Enrollment Module Addition

AI Contract Breakdown

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Timeline

PostedOct 16

subcontract

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Organization & Contact Information

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AgencyState University of New York (SUNY)

ContactsNo contacts available

OfficeN/A

Organization / AgencyState University of New York (SUNY)

Office AddressN/A

ContactsNo contact information available

Full Description

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Supplies communication strategy and digital content for prime contractors on State University of New York (SUNY) projects. Develops targeted messaging for prospective student parents, creates communication drip campaigns for the enrollment lifecycle, and designs user journeys for family engagement. Utilizes Content Management Systems (CMS) and digital marketing tools. Delivers a library of approved communication templates and a documented engagement strategy.

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