Performance Analytics and Reporting
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Texas A&M University is seeking a subcontractor to develop and deliver performance analytics dashboards and reports focused on key marketing and campaign metrics including reach, engagement, lead generation, conversion rates, and return on investment. The contractor will be responsible for creating actionable monthly and quarterly performance summaries that not only present data but also provide strategic insights and data-driven recommendations to improve outcomes. The work must be delivered under subcontract terms with a response deadline of August 14, 2026, and is classified under NAICS code 541611 for management, scientific, and technical consulting services. All deliverables are expected to support data-informed decision-making across the university’s organizational functions, though specific performance locations and points of contact are not disclosed in the posting.
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