This Solicitation opportunity from New York was posted on July 30, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Performance Marketing Tool
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Binghamton University is seeking to acquire a comprehensive marketing platform designed to enhance outreach to prospective high school and transfer students and their families through connected TV and streaming campaigns. The platform must facilitate targeted advertising based on students’ interests, academic programs, and geographic locations, leveraging data-driven insights to optimize engagement and measure campaign effectiveness. It should support the development and production of advertisements, monitor audience interactions, and provide feedback to refine recruitment strategies. Additionally, seamless integration with the university’s existing Slate system is required, along with a focus on higher education audiences. The procurement, valued at up to $125,000, is authorized under SUNY’s discretionary authority and is intended for a one-year contract covering all New York State counties. Bidding must be initiated within 15 business days of the advertisement, with proposals due by August 20, 2025. The contract does not specify any set-aside goals for minority, women, or service-disabled veteran-owned businesses. Interested vendors should contact the designated campus representative, Katie Miller, via email for further details. The solicitation emphasizes the importance of a platform capable of delivering targeted, measurable, and integrated marketing solutions tailored specifically to higher education recruitment efforts.
General Info
Place of Performance
NY, USASet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
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