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This Solicitation opportunity from New York was posted on July 30, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Performance Marketing Tool

Closed
2125049State & Local

Contract Overview

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Binghamton University is seeking to acquire a comprehensive marketing platform designed to enhance outreach to prospective high school and transfer students and their families through connected TV and streaming campaigns. The platform must facilitate targeted advertising based on students’ interests, academic programs, and geographic locations, leveraging data-driven insights to optimize engagement and measure campaign effectiveness. It should support the development and production of advertisements, monitor audience interactions, and provide feedback to refine recruitment strategies. Additionally, seamless integration with the university’s existing Slate system is required, along with a focus on higher education audiences. The procurement, valued at up to $125,000, is authorized under SUNY’s discretionary authority and is intended for a one-year contract covering all New York State counties. Bidding must be initiated within 15 business days of the advertisement, with proposals due by August 20, 2025. The contract does not specify any set-aside goals for minority, women, or service-disabled veteran-owned businesses. Interested vendors should contact the designated campus representative, Katie Miller, via email for further details. The solicitation emphasizes the importance of a platform capable of delivering targeted, measurable, and integrated marketing solutions tailored specifically to higher education recruitment efforts.

General Info

Place of Performance

NY, USA

Set-Aside

NONE

Documents

0

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

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Submission Closed

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Organization & Contact Information

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AgencyState University of New York (SUNY)
Contacts1 person available
OfficeN/A
Office AddressN/A
Contacts
Katie MillerPurchasing Assistant

Full Description

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Binghamton University intends to procure a tool/platform to accomplish the following:   Provide full-funnel marketing to right-fit high school and transfer students and their families through Connected TV Provide streaming campaigns through performance TV across different mediums Allow Binghamton University to target students based on specific interests, academic programs and location Provide data driven solutions Measure impressions, engagement and conversations Assist with the development and production of the advertisements The tool must have a dedicated interest in higher education The tool must integrate with Slate The tool must monitor and analyze engagement and provide feedback on marketing efforts and recruitment strategies    SUNY intends to make an award under our discretionary authority, pursuant to NYS Education Law 355 (5) {a}, which is up to $125,000, for the above noted commodity / product or service. If you are interested in providing a proposal for the above commodity / product or service, you must contact the appropriately designated campus contact in this advertisement within 15 business days of this advertisement notice. Service-Disabled Veteran-Owned Set Aside: No Minority Owned Sub-Contracting Goal: 0% Women Owned Sub-Contracting Goal: 0% Service-Disabled Veteran-Owned Business Contracting Goal: 0% Disadvantaged Owned Sub-Contracting Goal: 0% Due date:08/20/2025 2:30 PM Contract term: 1 Year County(ies): All NYS counties Location: Binghamton University Undergraduate Admissions Business entities awarded an identical or substantially similar procurement contract within the past five years: N/A

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