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Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

The County Durham and Darlington NHS Foundation Trust, via Synchronicity Care Limited, is seeking a PR agency to support Fresh and Balance, an integrated programme dedicated to reducing tobacco and alcohol harm in the North East. The successful provider will manage communications for both brands under a single contract, focusing on three primary strands: driving behavior change to encourage quitting and reduced consumption, highlighting the regional and national harms of tobacco and alcohol, and campaigning for policy changes through national advocacy and partnership building. The agency must utilize social marketing approaches and evidence-based strategies to secure reach across traditional and online media channels, including the FreshQuit.co.uk and ReduceMyRisk.tv websites. This procurement is being conducted as a two-stage competitive flexible procedure with an estimated total value of 120 million pounds excluding VAT. The contract is scheduled to begin on April 1, 2027, for an initial term of 48 months, with the possibility of two 24-month extensions, bringing the maximum potential duration to 8 years subject to funding and performance. The selection process involves a participation stage to shortlist a maximum of four suppliers, followed by a tender stage where awards will be based on a weighting of 70 percent for quality and 30 percent for price. The solicitation is open to all, with particular suitability for small and medium-sized enterprises as well as voluntary, community, and social enterprises.

General Info

PR agency for tobacco and alcohol harm reduction, £120m value, starting April 2027.

Agency

County Durham And Darlington Nhs Foundation Trust

NAICS

541820 - Public Relations Agencies

Place of Performance

GBR

Set-Aside

NONE

Documents

rfp

High

rfp

High

AI Contract Breakdown

Uniform Contract Format

Timeline

1 update

PhaseSolicitation

PostedSep 16

Solicitation

Notice updatedSep 16

The notice description changed.

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Organization & Contact Information

AgencyCounty Durham And Darlington Nhs Foundation Trust

Contacts1 person available

OfficeN/A

Organization / AgencyCounty Durham And Darlington Nhs Foundation Trust

Office AddressN/A

Contacts

contact@example.gov

Full Description

Synchronicity Care Limited on behalf of Fresh and Balance are seeking a provider of PR Agency Services. Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. They are one single joint programme carrying out much of the public and partner facing work under the two separate, well recognised brands of Fresh and Balance. Fresh and Balance remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst the local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers. A key element of their work and priority of local funders is the delivery of all year round news and social media reach/engagement to ensure issues and messages in the public eye all year round on the channels that people see, read and hear, providing a highly cost effective return on investment. This also involves working with a range of senior stakeholders for messengers and champions, building support for measures to reduce smoking and harmful drinking, motivating and triggering behaviour change, and engaging and motivating key partners to prioritise these agendas regionally and nationally. Communications cover three main strands: • Behaviour change - highlighting the risks and signposting positive behaviour change around quitting smoking, reducing second hand smoke and reducing drinking - via campaigns, socials and two key websites FreshQuit.co.uk and ReduceMyRisk.tv. • Highlighting the harm - the cost of tobacco and alcohol across the region and nationally to motivate regional stakeholders and the public • Campaigning for change - a strong policy focus to call for more action nationally on tobacco and alcohol, increasing public and partner support for this. This also includes an increasing focus on building partnerships across the health system, local communities and community and voluntary sector. Fresh and Balance are looking for a PR agency with the experience, skills and knowledge to develop communications across the increasing range of available media channels to secure content - both traditional and online. Since we are a joint programme, this will be one contract serving both campaign brands, while still requiring the insight and experience in social marketing approaches to plan campaigns and approaches around both tobacco and alcohol. The successful agency will be expected to provide PR support to support the programme from 1st April 2027 with the potential for contract extensions and subject to satisfactory performance and reviews and funding.