Program Marketing and Business Outreach

The contract seeks a subcontractor to market and promote the logo sign program to businesses including hotels, restaurants, and gas stations with the goal of securing sponsorships and securing placements of branded signs along state highways. The work involves active sales outreach, client engagement, contract negotiation, and the management of sponsorship agreements to ensure compliance with program standards and state regulations. The subcontractor will be responsible for identifying prospective partners, presenting the value proposition of the logo sign program, and facilitating the administrative process for contract execution and sign placement approval. The opportunity is issued by the Texas Department of Transportation under NAICS code 541840, which corresponds to advertising services, and is classified as a subcontract with no set-aside provisions. The solicitation was posted on May 16, 2026, and responses are due by June 15, 2026. All activities related to this contract will be performed in Texas, and the successful bidder will be expected to align with the state’s transportation branding initiatives while maintaining professional standards in business development and client relations. The contract does not specify a physical office location but requires performance across the state wherever eligible signage locations exist.